/ Our Writing Process

Our Writing Process

About the author
Levi
Levi

How we spotlight the professionals shaping Singapore’s property market—with honesty, care, and zero fluff.

At Property Pursuit, we know that choosing a property agent isn’t just about finding someone who knows the paperwork—it’s about finding someone who understands you. Whether you’re a first-time buyer, a seasoned investor, or simply curious about the market, having the right person by your side can make all the difference.

That’s why our editorial team takes the responsibility of featuring real estate professionals seriously. Our process is designed to surface agents and agencies who consistently go above and beyond—not based on self-promotion, but based on the experiences of the people who’ve worked with them.

How We Curate Each Feature

Our work begins with listening—specifically, to the voices of real clients. We dive into Google Reviews to understand what buyers, sellers, and landlords are saying about their property agents. What patterns emerge? Who is being consistently praised for professionalism, empathy, clarity, and guidance?

Once we spot those patterns, our editorial team begins a deeper review. We look at agents’ websites, social media presence, and public-facing platforms to understand how they work, communicate, and show up for their clients. We consider how they tailor their service to different groups.

We avoid rankings and comparisons. Instead, we focus on what makes each professional worth knowing—because the best agent for one person may not be the same for someone else. The list is curated in Alphabetical order.

And just to be clear: We do not accept payments for inclusion. These features are not sponsored, bought, or bartered. We believe good work speaks for itself—and our job is simply to shine a light on it.

Why This Matters

Singapore’s property market can be fast, complex, and overwhelming. Our hope is that through these articles, readers can feel just a little more confident in their next move. Whether you’re reading to find your next agent or just to understand the landscape better, we’re glad you’re here.

This isn’t just a content strategy—it’s a commitment to editorial integrity, community trust, and smarter property decisions.