Doing Business As (DBA)

Doing Business As (DBA)

Introduction to DBA:

“Doing Business As” (DBA), known in Singapore as a “trade name” or “business name,” is a concept where businesses operate under a name different from their registered legal name. This practice is particularly relevant in the dynamic real estate industry of Singapore, offering professionals and companies a blend of branding, legal compliance, and operational flexibility.

Understanding DBA:
A DBA allows real estate entities to engage in business under a name that differs from their officially registered name with the Accounting and Corporate Regulatory Authority (ACRA). For instance, a legally registered company “ABC Real Estate Pte Ltd” might use “Luxury Living Realtors” as its DBA. This approach facilitates a more marketable brand identity, crucial in the competitive landscape of Singapore’s property market.

Significance of DBA in Real Estate:

  • Branding and Marketing: A DBA can significantly enhance a real estate firm’s market presence, making it more appealing to potential clients and partners.
  • Legal Compliance: It’s mandatory for businesses in Singapore to register their DBA with ACRA, ensuring transparency and accountability in commercial activities.
  • Operational Flexibility: Real estate companies can utilize DBAs to segment their operations under different market segments or services while maintaining a single corporate entity.
  • Professional Identity: Individual agents or brokers may adopt a DBA to establish a distinct professional persona, differentiating themselves within the industry.

Key Considerations:

  • Registration: The use of a DBA in Singapore requires registration with ACRA, aligning with the nation’s business regulations.
  • Brand Strategy: Choosing a DBA should be part of a broader brand strategy, reflecting the business’s values, target market, and services.
  • Legal Guidance: To navigate the complexities of using a DBA, real estate professionals should seek legal advice, ensure compliance with Singapore’s regulatory framework.


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